The Next Big Idea

I have had the opportunity to view the inner working of hundreds of organizations. I am always amazed that in each company regardless of size, industry or location, there are employees who make improvements that are never captured by the company at large. You see, most people come to work wanting to do a good job and in the course of doing their job they  find a better, faster, more efficient way to get the job done. More often than not, they don’t seek credit or even give it much thought and the innovation or improvement remains undocumented and unheralded.

These days, viral is all the rage. Having your content go viral is the holy grail for many marketers.  However, opportunities are missed to culture an internal environment where big ideas go viral. Sometimes the next big thing is right under your own roof.  Social media is not exclusive to your external communities. Creating an internal environment that promotes sharing, where ideas can go viral may be the smartest move a company can make.

When’s the last time an idea went viral in your company?

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